"Customer experience is about reducing the amount of friction in relationships and to make each interaction as positive as possible for the customer" - Scott Treller, Executive General Manager – Customer Experience (ANZ) at SAP explains in this latest customer experience report #XM
The top CX challenges for 2020
Customer experience has become a top priority for most organisations. Yet brands struggle to execute on their CX vision. Changing customer expectations and the impact of digital disruption are constantly rewriting the ground rules companies need to work by.SAP Get Social
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