Sunday 29 March 2020

5 Steps to Making Better Business Decisions...

Making effective use of machine learning and data science techniques in a business context involves so much more than just trying out the latest algorithms on whatever data you have. In this blog from #SAPPartner Cloudera, they lay out a 5 step process to help you make better decisions with Machine Learning.

5 Steps to Making Better Business Decisions...

Most of the day to day work for knowledge workers is spent helping the business make better decisions, like choosing whether it’s worth expending the effort (or actual money) to achieve the desired business goal. The example I often use when talking about ML is churn prediction (and I’m starting to think I’m overusing it now). It costs money to retain a customer who is thinking of moving, but this is less than the cost of getting new customers. If they don’t want to leave, you don’t need to spend the money to keep them. But if they might leave and you spend the money to keep them, then it’s money well spent.
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